Kate Hudson is using her social media platform to connect with women and give them a glimpse of what the Fabletics clothing line looks like. That has been one of the best things for the advancement of this brand. When people are able to see it through social media they have a much better understanding of what Hudson is trying to do.
Consumers that are checking out the Fabletics brand will be the most awestruck with the variety that is available here. This is a company that offers thousands of different pieces of apparel.
Kate Hudson realized that in her effort to contend successfully with someone like Jeff Bezos of Amazon that she would have to have a lot of variety. This would be the thing that would make her company stand out. She may be in a position with a company that is smaller than Amazon, but Fabletics has more pieces of clothing for working out than the selection that Amazon has available. Fabletics is able to provide this large variety because this is the only thing that this company specializes in.
There are no electronics or other sporting goods products that are sold on this site. Kate is simply focused on the long line of athletic clothing that women are interested in for jogging, yoga, walking, and swimming. She knows that woman have a lot of different needs because women are in a large number of different activities. She has created a valuable line of clothing that women can appreciate because it is stylish. She also believes that the customer base is bound to grow in a magnificent way because this brand of clothing is affordable.
Hudson has given herself a business model that speaks to a large generation of consumers that may want to work out but realize that they need reasonably priced clothing to do this. In most cases women that are working out are going to lose weight so they don’t want to spend a fortune on the clothing that they are buying for working out. At the same time these women still would like to look stylish when they are hitting the gym so Kate has made it possible for these women to get the best of both worlds. They get the opportunity to look stylish while they are working out, but they also get the chance to buy clothes that are inexpensive. That is one of the main selling points for the Fabletics brand.
Kate Hudson has really been able to prove herself as one of the leaders in this industry. She knows the market well, and see believes that there are even greater opportunities to expand her company in other countries outside of the United States. She has taken an interest in this type of clothing for women, and she makes it her business to promote the brand whenever she has opportunity to do so. She is showing women that a woman can be in a leadership role at this corporate level.