Lori Senecal was recently named Crispin, Porter, and Bogusky;s newest Global CEO. CP+B is a global advertising agency that boasts several large clients and aims to be extremely innovative and inventive when it comes to marketing and advertising. Their goal is to take the brands of companies and find out what customers really think and how changing the brand can bring new customers to the forefront and boost sales and reputation. Of course, the executives for this type of business have to be extremely outgoing and successful, and this is where Lori Senecal comes in.
Not knowing what she wanted to do when she first got to college, Lori decided that it would be in her best interest to study business. She started attending her classes and found her marketing courses to be particularly interesting. When she graduated from McGill with her Bachelor of Commerce, Marketing, and Finance, she started with a small advertising agency and learned what it meant to be an advertiser.
According to Ad week after she started to grow professionally and started to become known in the industry, she quickly advanced in all of the Companies she worked for. While working for McCann World group, a large international marketing and strategic business firm, she rose through the ranks to the position of Chief Innovation Office in 2007 and President in 2008. She also helped to co-found TAG Ideation, a new branding office utilized by the Company for years. After McCann, she joined KBS, a global advertising agency headquartered in New York, as the President and CEO in 2009.
During her career, Lori Senecal has won many accolades for her roles in the advertising and marketing sphere. She was appointed to the Board of MDC Partners in 2014, an appointment that only the most respected and successful marketing executives achieve. She also won an Advertising Women of New York (AWNY) Game Changer Award for her leadership and innovation in the field. She also won a Jury Chair to judge applicants for the Issac Awards, a contest that promotes invention and innovation in the industry. She was also named an Advertising Age’s “Agency Executive to Watch” in 2014 and 2016.
Lori Senecal has had a very successful career so far, and she is not planning on stepping down anytime soon. She has been innovative and creative throughout her career, and she has won many awards for her knowledge and success. Lori Senecal is definitely someone to watch in the advertising industry.
Click here: https://www.linkedin.com/in/lorisenecal
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